Détails de la session: Spark

Bob is digitally inserted into our biggest brands, IP, moments and more while he talks about his vision for the company. The team digitally captures Bob as he talks about his vision for Viacom. Using this capture, the audience sees Bob “visit” different worlds within Viacom (Content, Experiences, Merchandise, Solutions) in a hyperrealistic style — taking him from movie sets to live events and a myriad of other destinations created by our brands, emphasizing that all these aspects of our ecosystem are our path forward as a company.