The principles of being a content entrepreneur are brought to life with bright, bold motion graphics, which are punctuated with quick clips of leaders and employees talking about what it means to them. To bring an energetic and inspiring mood to this strategy, lines from the Brand Book such as “We disrupt and lead” and “We collaborate across boundaries” become the on-screen graphics that drive this piece forward. Intertwined with these graphics are quick clips of people from different areas of the company, starting with leaders/experts who break down what the spirit of content entrepreneurship means for Viacom employees, followed by comments from people across the company who took an entrepreneurial stance in their work that created positive results.