Sharon Cohen is Executive Vice President, The Nick Experience. In this role, she is responsible for expanding the Nickelodeon brand and its franchises beyond their linear and digital platforms through on-the-ground, real-world experiences. Cohen oversees the strategic planning and development of entertainment location-based experiences across hotels, theme parks, live shows and theatricals, festivals and more, and has been instrumental in bringing to life some of Nick’s most prominent experiences, including: Nickelodeon Hotels & Resorts Punta Cana, in partnership with Karisma; the globally sold-out PAW Patrol Live tours; and Nickelodeon SlimeFest, Nick’s U.S. multiday music festival.

Cohen has held several positions at Nickelodeon during her more than 20-year tenure with Viacom. Most recently, she served as Executive Vice President, Partner Marketing, Nickelodeon Group and was charged with creating and building innovative opportunities to work with advertising, recreation and sports marketing partners across multiple lines of business and screens.

Previously, as Senior Vice President, Integrated Marketing and Retail Marketing, Cohen spearheaded a group that worked with the consumer products, programming, digital, production and promotions teams to develop new revenue-generating integration opportunities across Nickelodeon, Nick at Nite, Nick Jr., Nicktoons, TeenNick and Kids’ Choice Awards. Prior to that, she led the Integrated Solutions Group, crafting strategy and overseeing Nickelodeon’s annual Upfront presentations and outreach to the ad trade community.

Cohen earned a BS in Economics from the Wharton School at University of Pennsylvania.