Cheryl Family is Senior Vice President, Brand Strategy and Creative at Viacom Catalyst, the company’s internal creative agency. Under her leadership, Catalyst maps out and executes the best ways to drive Viacom’s business forward through smart creative executions.

Throughout her career, Cheryl has brought her creative and strategic expertise and innovative spirit to the launches of countless Viacom initiatives and brands around the world. Most recently, she helped define the company’s mission, vision and values and then led the creation and rollout of Viacom’s first-ever global brand book and design identity system.

In addition to her work at Viacom, Cheryl’s mix of creativity and business acumen has benefited clients across the entertainment, fashion and lifestyle industries including work for Emporio Armani, the Museum of the Moving Image, Sony Music, various Broadway productions and many others. Her work has won numerous awards including Art Directors Club, One Show, Peabody and Emmy®.

Cheryl is very committed to mentoring young creative talent, both as Vice Chair of the Kelly Writers House Advisory Board at the University of Pennsylvania and through her mentorship of graduate students in NYU’s Media, Culture and Communications program.

Cheryl is a graduate of the University of Pennsylvania and holds an MA in Communications from New York University, where she is currently an adjunct professor.