Erika Soto Lamb drives change on the toughest cultural and political issues via powerful and persuasive campaigns. Erika is the founding Head of Social Impact Strategy at Comedy Central, Paramount Network and TV Land. She was previously the founding Chief Communications Officer at Everytown for Gun Safety, where, in the wake of the Sandy Hook shooting, she helped build the largest gun violence prevention organization in the country that includes Moms Demand Action for Gun Sense in America and Michael Bloomberg-founded Mayors Against Illegal Guns. Erika was previously a Vice President at Ketchum, a global PR firm where she provided reputation management counsel to a major foreign government and other international clients. Earlier in her career, Erika focused on media relations and message development for political candidate and issue campaigns, as well as for public and private sector clients. Erika’s (pro-bono) side hustle is helping elect more women and people of color because she believes representation matters. Erika also sits on the board of the Violence Intervention Program, Inc., a direct service and advocacy organization working to end intimate partner violence and empower women — and in particular Latinas — in New York City. Erika has a BA in Political Science from Stanford University and a MS in Strategic Communications from Columbia University. She is a native of border town El Paso, TX, and now resides in New York City with her family, including two young sons.