Deena Demasi is Executive Vice President of Marketing and Communications for Viacom Distribution and Business Development (DBDM). DBDM combines expert knowledge of distributors’ businesses and Viacom brands to add significant value to partnerships that generate $4 billion in annual revenue for Viacom. DBDM markets to distributors, to consumers through distributors, and leads cross-brand initiatives for over 25 distributors and 10 brands, while driving innovation in a rapidly changing industry. In her role, Ms. Demasi is responsible for overseeing strategic marketing and communications initiatives across all Viacom domestic distribution partnerships to drive subscription revenue and brand value for the company’s leading portfolio of media networks. Ms. Demasi leads the portfolio marketing, partner marketing and client experience teams in developing and implementing cross-brand campaigns to drive ratings and subscriber engagement around key franchises, promote distribution products, and maximize linear and next-generation distribution of Viacom content for consumers. Additionally, Ms. Demasi guides marketing strategy and execution for all carriage renewals with domestic distribution partners.

Previous to her appointment as Executive Vice President in 2017, Ms. Demasi served in a number of senior management positions on the Viacom DBDM team, focused on marketing Viacom flagship channels and emerging networks. She has spearheaded content distribution initiatives for all core Viacom domestic networks during her tenure at the company.

Prior to joining Viacom in 2004, Ms. Demasi held multiple marketing and brand management roles at Earthlink, Turner Broadcasting and Reckitt Benckiser. She began her career with Octagon Marketing, working on international sporting events including the Olympic Games and the World Cup. Ms. Demasi is an executive member of the board of the Cable Television Association of Marketers. She serves on the Viacom Marketing Council as well as on employee resource group EMERGE, which promotes and supports diversity and inclusion efforts across the company. Ms. Demasi also launched and oversaw RISE, an entry-level initiative within the distribution group that was used as a model for Viacom’s cross-company employee rotation program. Ms. Demasi holds an MBA from Fordham University and a BA from Boston College. She has three daughters and lives in Larchmont, NY.