Jeanine D. Liburd is the Chief Marketing & Communications Officer for BET Networks, a unit of Viacom and the global leading provider of quality entertainment for the African-American audience and consumers of Black culture. In her role, Liburd oversees all facets of strategic and creative brand development, consumer marketing and cross-business initiatives. Liburd joined BET Networks in 2007 after working with various divisions under the Viacom banner in 2000. Most recently, she was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures. Prior to that, she was Vice President of Corporate Communications for MTV Networks. Before joining MTV Networks, Liburd was Vice President at Robinson, Lerer and Montgomery, a strategic communications firm, where she worked with clients such as Oxygen, CNBC, AOL and Showtime.

Prior to communications, she worked on urban and family policy in former New York Mayor Dinkins’ administration and under former Secretary of Health Donna Shalala in the Clinton administration’s Department of Health and Human Services. Affiliated with a number of professional, civic and cultural organizations, Liburd serves on the board of ColorComm, the Corporate Advisory Council for the Congressional Black Caucus Foundation, the Diversity and Inclusion Advisory Board for New York Public Radio, the Apollo EmpowHer steering committee and the Board of Directors for the Weeksville Heritage Center. She is a graduate of Vassar College and holds an MS in Urban Policy from The New School University for Social Research.