Gerald Raines is Senior Vice President, Global Location Based Experiences, Viacom International Media Networks and Nickelodeon. In this role, Mr. Raines oversees and leads the development and expansion efforts of Viacom’s location-based leisure entertainment business for brands such as Nickelodeon, MTV, VH1 and Comedy Central worldwide. He is responsible for creating and driving the strategic vision for Viacom’s global location-based experiences business, which today reaches six continents and consists of branded hotels, theme parks, water parks, restaurants, touring exhibitions, live stage shows, family entertainment centers and 4D film experiences through strategic partnerships with industry leaders.