Rob O’Neill currently serves as the SVP, Content Strategy & Acquisitions for Paramount Network, Comedy Central and TV Land. In his role, O’Neill oversees the deployment of original series premieres, new season launches, stunts and tentpole events, including the annual Comedy Central Roast. He manages the creative ideation and execution of programming and promotion strategies across all screens to maximize consumption and monetization of network content.

O’Neill joined Comedy Central in 2013, as Vice President, Programming & Promotion Strategy after spending three years at Time Warner as Vice President of Programming for Cartoon Network, Boomerang and Adult Swim — all three saw unprecedented ratings gains during his tenure. Prior to his time at Time Warner, O’Neill spent 13 years in numerous programming roles with The Walt Disney Company, where he first participated in leveraging brand leader Disney Channel from a premium to a basic cable television service, was part of the launch team of Toon Disney (now Disney XD), as well as being one of the first employees of SOAPnet, the only network to offer same-day episodes of popular daytime dramas. While at SOAPnet, O’Neill also served as creative executive on several original programs, including Live! from the Red Carpet celebrating the annual Daytime Emmy® Awards. He began his career with ICM.