Reggie Panaligan is the SVP of Research & Analytics at Paramount Pictures, where he launched the newly formed Marketing Analytics department responsible for maximizing the potential of data in order to generate consumer insights and improve effectiveness of marketing activities.

Prior to this role, Reggie worked at Google as the Media & Entertainment Analytical Lead responsible for uncovering underlying digital trends and developing forward-thinking, data-driven marketing recommendations, in collaboration with digital agencies, movie studios and television networks. He is the co-author of the study “Quantifying Movie Magic with Google Search” which highlights the recent evolution of the moviegoer decision-making process, as well as the relationship between Google search patterns and box-office performance. He holds an undergraduate degree from UC, Berkeley and earned an MBA from the UCLA Anderson School of Management. He is a board member of the nonprofit organization Search to Involve Pilipino Americans, and is a mentor in the Big Brothers Big Sisters of Greater Los Angeles program.