Kay M. Madati is the Global Vice President, and Head of Content Partnerships at @Twitter, Inc. overseeing the company’s worldwide efforts to engage with media and content publishers across the categories of TV, Film, Music, Sports, News, Lifestyle, Influencers, and Creators. He is responsible for leading the teams that develop the executional strategies and deals for how partners can extend, scale, market, and monetize their content and programming initiatives across the Twitter’s passionate and engaged users; ultimately showcasing that ‘Content is Happening, NOW, on Twitter’! Working with partners to leverage and position a robust suite of content and video distribution products, services and offerings, Mr. Madati is tasked with growing Twitter’s leadership role in the traditional and new media landscape, while solidifying Twitter as an influential and essential new media partnership and distribution platform for content producers and worldwide rights-holders alike. Prior to joining Twitter, Mr. Madati was Executive Vice President and Chief Digital Officer at BET Networks, a unit of Viacom Inc., where he led the teams responsible for all aspects of digital, social and mobile strategy; overseeing content creation, operations, technology, product development, and BET’s social content/partnership strategies and presences on platforms like Facebook, Twitter, YouTube, Snapchat, and others. Prior to joining BET Networks, Mr. Madati was the Head of Entertainment & Media at Facebook, Inc., charged with the growth and monetization of Facebook’s Entertainment & Media business, and ultimately responsible for positioning Facebook as a critical and foundational element of the digital business, marketing, and partnership matrix for all entertainment content creators, publishers and distributors. Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events. Previously, Mr. Madati was the Vice President of Marketing at Community Connect, Inc., a top 50 social networking web publisher with sites like BlackPlanet.com and MiGente.com. He was responsible for the overall branding and marketing of these sites, as well as site programming, public relations, events, and partnerships. Mr. Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers. Mr. Madati has a BA from Georgetown University in Washington DC, where he majored in American Studies with a concentration in Philosophy, and an Executive Management Leadership Certificate from UCLA’s Anderson School of Management. He is both a Tanzanian and US citizen who has lived in Africa, the UK, and the US. Outside of work, Mr. Madati is a passionate advocate for youth in underserved communities. He is a founding Board Member & Chairman Emeritus of both Brooklyn Excelsior and Atlanta Heights Charter Schools. He is a Board Member of CoachArt, an organization dedicated to improving the quality of life for chronically ill children. Mr. Madati also serves on Advisory Board of Harvard University’s Hutchins Center for African and African American Research. In February of 2014, President Obama appointed Mr. Madati to the President's Advisory Council on Financial Capability for Young Americans. And in March of 2017 he joined the board of Dallas based Wingstop Inc., a fast-growing restaurant franchise concept, as an Independent Director.