Guy has been working at the intersection of media and technology for over 20 years, initially as the first Head of Digital for Penguin Books UK, then at the BBC and Guardian, before setting up his first games company developing massively multiplayer games.

More recently, he produced the official mobile games for Sherlock, Home & Away and other TV series around the world.

He is co-founder of To Play For, the media technology company behind Charisma.ai which is producing new forms of immersive stories powered by artificial intelligence.

Charisma.ai enables production teams to create interactive experiences quickly and efficiently, leading to increased audience engagement, increased audience share, and new revenue streams. It is already being used by broadcasters, production companies and games developers.