Samantha Meiler heads up Social Strategy for the Nickelodeon arm of Viacom Digital Studios, where she oversees content and programming for the adult-targeted fan communities including SpongeBob, Teenage Mutant Ninja Turtles and all nostalgic properties (everything from Rugrats to iCarly to Jimmy Neutron) with a combined audience of over 200M. She has more than 20 years of experience developing brands’ voice and tone across media platforms, including magazines, linear television, digital video and social media. At Nick, she had a major role in launching NickMom, NickSports, NickSplat and NickMusic. In a previous life, she spent over a decade in print media, writing and editing at Glamour, InStyle, Us Weekly, Life & Style and others. Now she is lucky enough to have a built-in focus group at home -- a 12-year-old son and 10-year-old twin girls who live and breathe all things Nick.