Eduardo Lebrija is Senior Vice President and General Manager for Northern Latin America and Pan-Regional Ad Sales for Viacom International Media Networks (VIMN) Americas. Based in Mexico City, Lebrija reports to Pierluigi Gazzolo, President of VIMN Americas and EVP of Nickelodeon International.
Since joining VIMN in 2010, Lebrija has been instrumental in elevating the sustained growth of VIMN brands and in strengthening business alliances with major brands and partners for MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel and VH1, and their secondary channels as well as the expansion of Viacom in Mexico and its LOBs. Lebrija's strategic vision has been key for the company's pan-regional growth and cross-platform business consolidation, by driving strategic actions of commercial and local production, programming, content for television, digital television, band broadband, internet and Video On Demand (VOD). In 2019, Lebrija assumed the pan-regional supervision of Ad Sales, where he leads the advertising sales teams in Latin America.