Laura Pérez is Vice President of Affiliate Sales and Content Distribution for Northern Latin America for Viacom International Media Networks (VIMN) Americas. Pérez is responsible for the signals’ agreements and licensing, as well as for the distribution of adjacent content from VIMN brands across all channels, including traditional, digital and other emerging content distributors. Pérez is based in Mexico City and reports to Eduardo Lebrija, SVP and General Manager for Northern Latin America and Pan-Regional Ad Sales, VIMN Americas.

Pérez has 20 years of experience in the television industry and a wide knowledge of the market. She has been a powerful force behind the expansion of Viacom signals (MTV, Nickelodeon, Comedy Central, Paramount Channel, Nick Jr., VH1 and the digital suite) on pay TV and other vendors for the brands in Mexico and other Central and South American countries. In addition, Pérez has led the explorations and closings of distribution agreements in new windows to bring Viacom’s wide and diverse high-quality content to third parties and other platforms.